The Bobosphere at Ad Age
After 25 years of full immersion in TV advertising, Bob retired his legendary AdReview to write a general column on the frontiers of marketing and media – or whatever else is on his mind with deadline approaching. Welcome to the Bobosphere.
Advertising Age - Bob Garfield
View Articles by Bob Garfield on Ad Age
The Rot at Apple's Core Could Sicken Consumers -- and Its Business
Perhaps many Apple aficionados are prepared to strike a Faustian bargain -- vague tugs of guilt in exchange for the coolest stuff ever -- but some will not. The backlash is no doubt under way.
Advertisers Will Be Last Line of Defense in Decency Wars
Why memorialize a First Amendment exception if technology will soon render the exception moot?
How to Venn Friends and Influence People
The problem of adapting business models is like that of changing engines in midair. How do you retrofit your institution without putting ongoing operations -- and quarterly growth -- into a stall?
No More Living in the Past: Garfield's 10 Resolutions for 2012
Get ready for "The Human Element" -- an essay that will appear in this very publication in a few days that reimagines the practice of marketing for 2012 and beyond.
The Bellyachers: How Marketers, Politicians Play to Our Worst Instincts
Again and again we are told how bad we have it. And so, convinced that we are in extremis, we bellyache and bellyache, and tune out the rest of the world.
Ramen Music Has It All: Except a Huge Subscriber Base
This is about a startup brand that has it all: Good content. Value added. Simple technology. A big social component. Low price. Essentially no apples-to-apples competition. Virtually zero overhead. So what's the problem?
One Strike and You're Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated
Aimless pitches from haphazard young Courtneys have always been a PR Worst Practice, but in the Brave New World they are deal-killers.
